Called Lagom, after the movement to embrace the Swedish word meaning ‘just the right amount’, this new collection from Graham & Brown is just that – no extraneous pattern or colour – just everything you need to create warmth and depth in an interior space. “The designs themselves are simple and balanced, printed on artisanal fibrous paper with beautiful hints of metallic,” says Graham & Brown Stylist Jody Hudson.
Geometric patterns on the wallpapers, together with a quality textured finish and elegant details in striping, metallic lines and designs referencing art deco styling are timeless, whilst the ‘Balance’ patterns lend themselves to a clean, contemporary look.
“As a collection, it is a calm, deep breath amongst the manic, busy lifestyle we lead.”
Jody Hudson
The possibilities are endless to incorporate it into your home - and this is not a wallpaper you need be afraid of - covering a whole room or feature wall would be gorgeous! Perhaps what we love most of all about the Lagom range however is the ‘Elsie’ paint colour – named for the very first employee and founding member of Graham & Brown, it’s a crisp, clean cool blue grey that is designed to sit in the Lagom Collection and we think it’s the perfect hue to bring together a cool, calm decorating scheme in your home.
Elsie is something of a chameleon – the colour reads as a grey when used in a large area but becomes a definite cool blue in smaller sized rooms, or when contrasted with white. This gives it a wonderful versatility in the home – used in several rooms it will change and morph with walls and rooms that range in size and face different ways so to capture the light distinctly so that each room will have its own personality but all will work together beautifully.
Add to this a selection of wallpapers from the Lagom collection – choose from ‘Geo’, ‘Stripe’ or ‘Balance’ ranges which tie in gently with Elsie to bring an extra dimension. “The metallic touches can be very flattering with subdued lighting and the reflective accents help to create a classy, clean look,” says Graham & Brown colour and trends specialist Paula Taylor.
Visit Graham & Brown to view the entire collection.
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