But a bunch of European style-setters have taken the trend and given it a fresh new look by appropriating pastel-coloured bottled water crates for their homes.
The Insta-worthy results look straight out of a Wes Anderson set, with delicately-hued Evian crates working hard as design-led decor.
Take a look at how these multi-tasking beauties have been used in some of the most stylish homes around the world.
Magazine storage and a perch for plants (or flowers)
Pet bed crate
Wrapping paper crate
Children's book crate
Bedside table crate
Fire wood crate
This article originally appeared on Better Homes and Gardens.