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Benji and Zoe Marshall's home
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Benji and Zoe Marshall's home

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This stunning new wallpaper collection is the luxe your home décor needs

This stunning new wallpaper collection is the luxe your home décor needs

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5 unexpected ways to use wallpaper in your home

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5 unique ways to use removable wallpaper

Florence Broadhurst's original designs are for sale

Florence Broadhurst's original designs are for sale

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Wallpaper feature walls explained by an expert

Wallpaper feature walls explained by an expert

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Room Recipe: How to do a bold floral wallpaper feature wall

LLB chooses Australia to launch his own wallpaper collection

LLB chooses Australia to launch his own wallpaper collection

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The Pinterest trend we can't get enough of

The Pinterest trend we can't get enough of

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The easily removable wallpaper perfect for renters

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This is the trend taking over interiors right now

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You can buy royal wedding wallpaper

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House Rules kicks off with biggest design challenge ever

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5 amazing kids bedroom decorating ideas

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Five ways to a fabulous feature wall

  1. Home
  2. Decorate

Scratch and sniff wallpaper is real

And it looks good, too!  - by Rebecca Lowrey Boyd
  • 02 Mar 2018

The magical world of Willy Wonka has come to life with scratch-and-sniff wallpaper by New York company Flavor Paper.

flavorpaper View Profile
379 likes - View Post on Instagram
We've heard more than our fair share of FP monikers over the years but "Willy Wonka of Wallpaper" has been the most often used and our favorite. Rest in peace Gene Wilder, we will carry the torch. #lickablewallpaperisgross #comedicgenius #funnyhasnocolor #genewilder #willywonka

The playful range is the brainchild of a beauty parlour in New York.

"The owner of Michael Angelo's Wonderland Beauty Parlor in New York was thumbing through his high school notebooks looking for inspiration and saw all these scratch-and-sniff stickers," explained Jon Sherman, owner of Flavor Paper.

Scratch and sniff wallpaper is real | Home Beautiful Magazine Australia
Flavor Paper

Mr Sherman researched the idea and found a water-based adhesive with fragrance oils encapsulated microscopically. Scratching the paper pops the capsules and releases the fragrance.

Scratch and sniff wallpaper is real | Home Beautiful Magazine Australia
Flavor Paper

The scratch-and-sniff range comes in three different prints: bananas, cherries and citrus, and is available in different colours, including a dazzling foil background.

Scratch and sniff wallpaper is real | Home Beautiful Magazine Australia
Flavor Paper

You can also custom-design your own flavours and colours. Chocolate-scented purple bananas, anyone?

flavorpaper View Profile
198 likes - View Post on Instagram
Many thanks to @nymag for sharing our Cherry Forever wallpaper in Blush designed by @m_r_angelo in the latest issue! #scratchandsniff #cherries #wallpaper #cali
risslovesthis View Profile
27 likes - View Post on Instagram
Yep you can scratch n sniff this wallpaper! Love my mates boys too, getting into the joy is Ruben and Seb. Love this! Enjoy it at Wunderland at Highpoint. #hpwunderland @highpointofficial #melbourne #flavorpaper #cherry #christmas #scratchnsniff #sniff #smells #good
flavorpaper View Profile
854 likes - View Post on Instagram
Great nursery by @studiomunroe featuring our B-A-N-A-N-A-S wallpaper by @m_r_angelo as seen in @lonnymag 📷@kuohphotography

Designers and celebrities such as Dita Von Teese and Tommy Hilfiger have embraced the pop-art inspired designs, installing them in their own homes.

The good news is that Flavor Paper ships to Australia, however you will need to pay extra for duties and taxes.

This article originally appeared on Better Homes and Gardens.

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Benji and Zoe Marshall's home
Watch 4:36

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{headline}

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This stunning new wallpaper collection is the luxe your home décor needs

This stunning new wallpaper collection is the luxe your home décor needs

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5 unique ways to use removable wallpaper

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