The Daily Edited
With mini TDE retail outlets popping up in department stores all over the country and worldwide, the opening of a flagship store in Sydney’s Westfield was much anticipated.
It doesn’t disappoint. Conceived in collaboration with Lily Goodwin and Josh Cain of Pattern Studio, who also worked on concept designs for other TDI retail offerings, it presents as a series of rooms to shop – master bedroom, sitting room, bedroom and study. TDE products styled into each of the inviting rooms, evoking a “day in the life” atmosphere of how life could be.
Founded by creative dynamos Alyce Tran and Tania Liu who started the business on the side whilst Alicy was working as a corporate lawyer, the Sydney based company quickly built a strong Instagram following has gone from strength to strength, with new products added to the line up, incredibly every 4-6 weeks.
The beauty lies in the simplicity of the brand and what they deliver. A smart service where everything they sell can be personalized with the click of a mouse and ordered online. Delivered swiftly to your door, their products are all thoughtfully designed and tick all the boxes of style and practicality. That said, it goes further in that you can customize their bags with your choice of leather colours, hardware and structural detail.
The best bit? In the middle of Pitt Street Mall, there’s wall of windows overlooking Market Street that floods the space with natural light. Nice.
Level 4, Westfield Sydney
Pitt Street Mall
Sydney NSW 2000
