“I find collecting images helps give me a clearer direction for where I want to take the florals," says Cara. "It’s also a great tool to communicate with clients and manage expectations. I try to include non-flower-related images such as textures, light and movement, to show the overall feel.”
Above from left: Ferm Living hexagon vase, Urban Couture // Vase, cocktail vase, both Studio Enti // ‘Moebe’ frames, both Luumo Design // Royal Copenhagen ‘Robin’ figurine, Steve Sheridan vase, both The Bay Tree // Vintage silk ribbon, selection of vintage string, all The Society Inc. // Rebel Walls ‘Patina’ wallpaper, Scandinavian Wallpaper & Decor
“Before every photo shoot, wedding or event, I always create a mood board. It’s one of my most favourite parts of my job.”Cara Fitch
“Choosing the right vessel is essential. With the style of arranging that I do, low bowls or footed bowls work really well to support my unstructured and rambling designs.”
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