The latest trend to take the wine market by storm is single serve portions of wine in a can.
Lighter-weight than glass bottles and just as cute, we love the idea of being able to pop a tinnie into your tote with abandon for your next picnic or girls’ weekend away.
Tapping into the environmentally-conscious millennial market, the northern hemisphere is embracing the idea with both hands - Cupcake wines in the US among others driving the trend with their cute-as-a-button versions of Californian Rosé and Marlborough Sauvignon Blanc varieties.
5 reasons to grab a tinnie of wine
1. Lighter weight to carry
Especially when they’re empty - so perfect for celebrating outdoors or on the go whilst still keeping the environment in mind with fully recyclable packaging.
2. Quicker to cool
Ready in a jiffy after a short chill on ice or in the fridge.
3. They’re pretty
With wine can designs following the craft beer movement in their rich artistic offering on the outside – you can style up a storm to match your outfit, your table setting or your mood.
4. Drink straight from the can
Whilst the sparkling piccolo bottle has dominated the market for some time, many still prefer to decant their bubbly into a glass. Drinking from a can when you're out and about makes simple sense.
5. Stays fresher
Dan Murphy’s is calling wine in a can “the perfect by-the-glass solution,” as every single serve is sealed, and cans are lined to prevent oxidisation from UV and Oxygen. This means no more stale old half bottles lined up on the benchtop at home!
You might find that whilst sipping sparkling wine from a can is a fairly neat transition from soft drinks, conventional wines may be a further leap. Remembering that barely a generation has passed since folks thought wine itself was only for a lower class of drinkers, you may find that drinking your favourite grape from a little silver cylinder is something you actually can do.
(left) Barokes bubbly rose bin 382, $38/case 12, Dan Murphy’s | (centre) Brown Brothers Prosecco Spritz, $20 pack/4, First Choice Liquor | (right) Riot Cuvée, sparkling chardonnay $84.99 carton/12, Riot Wine Co
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