Inside Kmart's New Home Store: What Shoppers Can Expect

Kmart's new home concept store Kmart Home bed display

Kmart is taking on IKEA, but can it match the Swedish giant’s biggest strength?

But can affordable furniture also be built to last?

Copy and paste this URL into your WordPress site to embed

<blockquote class="wp-embedded-content" data-secret="m0EOlg3Us1"><a href="https://www.homebeautiful.com.au/home-ideas/kmart-home-store-launch/">Kmart is taking on IKEA, but can it match the Swedish giant&#8217;s biggest strength?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.homebeautiful.com.au/home-ideas/kmart-home-store-launch/embed/#?secret=m0EOlg3Us1" width="600" height="400" title="&#8220;Kmart is taking on IKEA, but can it match the Swedish giant&#8217;s biggest strength?&#8221; &#8212; Home Beautiful" data-secret="m0EOlg3Us1" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.homebeautiful.com.au/wp-includes/js/wp-embed.min.js
</script>

Copy and paste this code into your site to embed