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Disney Australia launches new premium lifestyle brand - for grown ups

Move over Kate Spade - there's a new princes in town - by Diana Moore
  • 16 Apr 2018
Disney Australia launches new premium lifestyle brand - for grown ups
Alice Pleasance

Alice Pleasance is the new ‘It’ girl, according to The Walt Disney Company Australia and New Zealand, who have just launched a new premium lifestyle brand, “for the stylish Australian woman”.

alice.pleasance View Profile
68 likes - View Post on Instagram
"Who in the world am I? Ah, that's the great puzzle." #WhoIsAlicePleasance . . . . . #door #pink #flamingo #pretty #photooftheday #adventure #luxury #love #instagood #cute #instamood #picoftheday #igers #beautiful #instadaily #instagramhub #follow #igdaily #bestoftheday #happy #nofilter #followme #fun #colour

The collection features a range of fun and brightly coloured every-day items, including notebooks, pens and playing cards, then extends to more lifestyle accessories such as leather luggage tags, wristlets and passport wallets.

Disney Australia launches new premium lifestyle brand - for grown ups | Home Beautiful Magazine Australia
Alice Pleasance
Disney Australia launches new premium lifestyle brand - for grown ups | Home Beautiful Magazine Australia
Alice Pleasance
Disney Australia launches new premium lifestyle brand - for grown ups | Home Beautiful Magazine Australia
Alice Pleasance

Designed and launched exclusively in Australia, Alice Pleasance is set to take part in every sophisticated woman’s daily life. The range is playful and whimsical in design, led by a dancing flamingo logo. Designs use fun geometric details and harlequin patterns in the styling and incorporate colours of misty blue, salmon pink, white, navy and gold. 

All this says Disney, encapsulates the mindset and personality of Alice Pleasance, woman about town, explorer of rabbit holes in her very own Wonderland.

alice.pleasance View Profile
150 likes - View Post on Instagram
Of course, there's no such thing as too much pink 🌸#WhoIsAlicePleasance . . . . . #pink #colourblock #luxury #wristlet #colourpop #fashion #accessories #photooftheday

“We’re truly excited to launch this first collection of Alice Pleasance, and the prospect of connecting with sophisticated and imaginative women, through beautifully made products that they can relate to and feel inspired by” said Kylie Watson-Wheeler, Managing Director of The Walt Disney Company Australia and New Zealand.

Disney Australia launches new premium lifestyle brand - for grown ups | Home Beautiful Magazine Australia
Alice Pleasance
alice.pleasance View Profile
116 likes - View Post on Instagram
Come on, let's take the next leap together! 🌏 #WhoIsAlicePleasance . . . . . #travel #sun #jetsetter #global #fashion #pictureoftheday #explore #adventure #sunshine #blue #bluesky

The collection will be available via Papier D’Amour, David Jones and speciality retailers. Products in the range are price from $19.95 to $149.95. Find out more at www.alicepleasance.com.au

papierdamour View Profile
211 likes - View Post on Instagram
Still can't believe this was the launch for @alice.pleasance designed by us in collaboration. Who is Also Pleasance? For wholesale and online sales check us out at @every.other.way so proud to see it all come together. Have a look now on everyotherway.com #haveagoodfriday #soproud #stillgrinning ..... 📸 @littlebigcompany 🎈@bubblemooballoons 🌺@sophia_kaplan 👨‍🎨 @stuart_walford
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Diana Moore
Diana Moore
Content expert, florist and interior decorator Diana Moore has been passionate about helping others make the perfect home ever since she moved into her own. From styling her local bar to feel like your best friend’s lounge room, to randomly restyling people’s bookshelves, Diana is a firm believer in making the best of what you have in front of you.

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