Disney Australia launches new premium lifestyle brand - for grown ups
Alice Pleasance is the new ‘It’ girl, according to The Walt Disney Company Australia and New Zealand, who have just launched a new premium lifestyle brand, “for the stylish Australian woman”.
The collection features a range of fun and brightly coloured every-day items, including notebooks, pens and playing cards, then extends to more lifestyle accessories such as leather luggage tags, wristlets and passport wallets.
Designed and launched exclusively in Australia, Alice Pleasance is set to take part in every sophisticated woman’s daily life. The range is playful and whimsical in design, led by a dancing flamingo logo. Designs use fun geometric details and harlequin patterns in the styling and incorporate colours of misty blue, salmon pink, white, navy and gold.
All this says Disney, encapsulates the mindset and personality of Alice Pleasance, woman about town, explorer of rabbit holes in her very own Wonderland.
“We’re truly excited to launch this first collection of Alice Pleasance, and the prospect of connecting with sophisticated and imaginative women, through beautifully made products that they can relate to and feel inspired by” said Kylie Watson-Wheeler, Managing Director of The Walt Disney Company Australia and New Zealand.
The collection will be available via Papier D’Amour, David Jones and speciality retailers. Products in the range are price from $19.95 to $149.95. Find out more at www.alicepleasance.com.au
