Chanel invited members only this week to an event staged in New York, with the reskinning of The Wing in Soho – formally a gentlemen’s club, now a multi-purpose space designed for upwardly mobile women to gather together.
Chanel “borrowed” the space to launch it’s Boyfriend Watch in The Coco Club, billed as “The ultimate destination for the modern woman.”
With even the locker room oozing chic luxury, we’re not sure what we love most: the way they fold the towels just so, or the adjacent “Touch Up Room”, complete not only with Chanel beauty products on tap, but a clutch of makeup artists to assist.
After browsing the fashion library, members travel through a neon pink hallway and skirt around the monogrammed ping pong table in the Game Room to recline in one of the clutches of trim tub chairs that hug you like a Chanel suit jacket.
Take a tour.