IKEA have released a rainbow version of their iconic FRAKTA bag

Celebrating equality

IKEA have released a fabulous new version of their iconic FRAKTA bag, and it’s overflowing with pride!

Introducing…KVANTING, a bold new rainbow design made in support of the LGBT+ community.

(Credit: IKEA)

Featuring the six colourful stripes of the LGBT+ symbol, the KVANTING bag is now available at all Australian IKEA stores.

IKEA People and Culture Manager, Richard Harries, said, “At IKEA, we believe equality is a human right. We’re committed to making sure everyone – our customers, co-workers, business partners – feel appreciated and valued, no matter their sexual orientation or gender identity. We’re proud to celebrate and to support diversity, inclusion and equality, and we’re committed to creating stores and workplaces where LGBT+ Australians feel welcomed, respected and appreciated for who they are.”

As part of IKEA’s commitment to support and promote diversity, inclusion, and equality, IKEA Australia will donate $20,000 to ACON (the leading LGBT+ health organisation).

Through the IKEA Family donation scheme, the company aims to support ACON’s LGBT+ social inclusivity programs.

ACON works with businesses, sporting organizations and health service providers across Australia, on benchmarking and facilitating positive LGBT+ inclusivity.

“Aside from a stylish splash of colour, the KVANTING bags are a true celebration of equality in Australia. Through our IKEA Family program donations, we’re thrilled to be donating $20,000 to ACON to support the amazing work they do. We hope IKEA customers will join us in our support and celebration of equality, diversity and inclusion in Australia,” says Harries.

The KVANTING bags are available to purchase across IKEA Australia stores now.  

You might also like:

Ikea announces first small format store in Sydney

The 7 Ikea products the Home Beautiful editors love

WATCH Ikea Store In Italy Gives Homeless Dogs Place to Rest

Loading the player...

Related stories