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Getting your coastal kitchen floor plan right
Watch 2:03

Getting your coastal kitchen floor plan right

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11 new IKEA products you need to know about

11 new IKEA products you need to know about

Ikea's new collection will surprise you

Ikea's new collection will surprise you

The 10 things we want from the new limited-edition IKEA Självständig range

The 10 things we want from the new limited-edition IKEA Självständig range

NEW!! IKEA's playful range hitting stores Feb 2018

NEW!! IKEA's playful range hitting stores Feb 2018

{headline}

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IKEA have released a rainbow version of their iconic FRAKTA bag

IKEA have released a rainbow version of their iconic FRAKTA bag

11 products you can get from Ikea that are actually handmade

11 products you can get from Ikea that are actually handmade

IKEA changes logo flag in response to kid’s design advice

IKEA changes logo flag in response to kid’s design advice

{headline}

{headline}

20 affordable new IKEA toys to change your child’s life

20 affordable new IKEA toys to change your child’s life

IKEA is launching a clearance sale, with prices reduced by 40 per cent

IKEA is launching a clearance sale, with prices reduced by 40 per cent

How to win your favourite IKEA piece for free!

How to win your favourite IKEA piece for free!

One essential IKEA piece styled 10 different ways

One essential IKEA piece styled 10 different ways

The 2019 IKEA catalogue has landed

The 2019 IKEA catalogue has landed

Upgrade your IKEA furniture with these high-end designer hacks

Upgrade your IKEA furniture with these high-end designer hacks

This is what happens when a designer hacks an IKEA kitchen

This is what happens when a designer hacks an IKEA kitchen

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IKEA like you've never seen it before

This new collaboration makes their furniture unrecognisable! - by Diana Moore
  • 03 May 2018

If you loved IKEA's new new teen range, you’ll die over this new Millennial partnership.

In case you missed it, Virgil Abloh is an American fashion designer and founder of the fashion brand Off-White who continues to reinvent himself – and us – as he moves through his creative journey as a designer, not least via a series of exciting brand collaborations.

 To date he has focused on fashion brands, including Levis, Nike and eyewear brand Warby Parker, to name a few. His latest coup is this year joining Louis Vuitton as the director their men’s wear collection – debuting in Paris this June.

As if walking in his designer shoes wasn’t enough, it will soon be possible to store and display them in a stylish, purposed built cabinet designed by Alboh as part of a new collaboration with IKEA, unveiled in New York this week.

IKEA x VIRGIL - LIVE FROM NEW YORK

The IKEA x VIRGIL ‘Markerad’ range is aimed at millennials - students and young people moving into their first homes and includes homewares designed for functionality and flexibility unique to this market, with a street-style twist.

"The essence of the project is not just us designing something cool for cool's sake," said Abloh, who also has a degree in architecture. "I'm trying to invest an artistic quality in things that you already have."

One such design is Door Stop Interruption, a simple wooden chair with a bright red door stop on one of the feet.

virgilabloh View Profile
90.5k likes - View Post on Instagram
one of a hundred studies. early prototype. comparing swedish & american woodworking rationale on www.ikea.today

Also in the range are floor rugs emblazoned with words and catchphrases.

Rather than filling our lives with excess stuff and unnecessary purchases, Alboh hopes to encourage young people to value what they own by giving it more meaning and resonance with a younger audience. "This is a means of curating your junk drawer or curating the most coveted things," says Alboh. "At least they're stored and they become an art object. I think that will have an impact on our consumption level."

ikeatoday View Profile
6,003 likes - View Post on Instagram
Henrik Most and Virgil Abloh discussing the upcoming collection. Curious to hear what they are talking about? Join the live Twitter Q&A today at 5pm CET on @virgilabloh Twitter account. Questions? Use #ikeaxvirgil

Another design to look forward to is a new interpretation of the iconic FRAKTA bag – currently in prototype stages. "We’re in a moment where IKEA is transcending, and people are bringing this “do it yourself” culture to the blue bag,” says Abloh on IKEA’s Instagram feed. “What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of off-white as it's IKEA.”

ikeatoday View Profile
5,005 likes - View Post on Instagram
Some of you guessed it! @virgilabloh @off____white prototyping a fresh take on the FRAKTA bag in IKEA's very own prototype shop in Älmhult. "We're in a moment where IKEA is transcending, and people are bringing this "do it yourself" culture" to the blue bag. What I'm most interested in is doing that process in partnership with the brand. It's allowing me to put my opinion on a classic. It's unique, and distinctly as much of off-white as it's IKEA". Photo @piotrniepsuj . #IKEAtoday #Collaborationpartner #virgilabloh #offwhite #IKEADDD

According to Dezeen the collection is set to launch in 2019. Watch this space.

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Diana Moore
Diana Moore
Content expert, florist and interior decorator Diana Moore has been passionate about helping others make the perfect home ever since she moved into her own. From styling her local bar to feel like your best friend’s lounge room, to randomly restyling people’s bookshelves, Diana is a firm believer in making the best of what you have in front of you.

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{headline}

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20 affordable new IKEA toys to change your child’s life

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How to win your favourite IKEA piece for free!

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One essential IKEA piece styled 10 different ways

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This is what happens when a designer hacks an IKEA kitchen

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