Armadillo & Co launches new rug collection

Home Beautiful takes a first look at the new pieces inspired by geometry and tribal patterns
Armadillo & Co

Founders, Sally Pottharst and Jodie Fried, established Armadillo & Co after finding nothing on the market met their taste. They wanted honest, earthy rugs that were aesthetically pleasing but also ethical. So they created a company where all products are 100% handmade using fair trade practices with natural and sustainable fibres.

Home Beautiful attended their launch to take a sneak peek at the new range.

Armadillo & Co’s Origami rug (Credit: Armadillo & Co)

The Origami rug joins the Marle collection. A fresh take on geometry and pattern, Origami is a combination of a previous project, which was inspired by paper folds created by children from The Anganwadi Project, and the Marle collection, which is softer and more textural. It celebrates irregularities and compositional balance. The mix-matched shapes create an interesting focal point that is forgiving in the placement of furniture. The soft palette is made up of seven colours. 

Armadillo & Co’s Ghan rug (Credit: Armadillo & Co)

Texture and patterns are echoed in the latest additions to the Latitude collection, the Ghan and Nala rug. Soft and gentle they exude a sense of calm. One of our favourites, the Ghan is reminiscent of ripples in the desert sand and the innovative design explores the possibilities of a monochromatic palette.


Classic Afghan rug techniques are combined with the Berber knot to showcase the contrasting diamond-shaped high piles and flat weave.

Related stories