Of all the birthdays in my Google calendar, only one promises party favours worth keeping: THE ICONIC‘s annual Birthday Sale.
With substantial discounts across all of your favourite homeware brands, including standout selections from the likes of Linen House, Aura Home, HOTTIE, and Joseph Joseph, it’s an edit that feels curated for celebration rather than clearance.
A Shopping Editor’s Top Picks:
- Laundry: Philips, Professional Handheld Steamer
- Bathroom: Joseph Joseph, Bamboo Laundry Basket
- Bedroom: Linen House, Surf Wash Quilt Cover Set
- Kitchen: Joseph Joseph, 5-piece Storage Container Set
- Dining room: Aura Home, Vintage Pure Linen Tablecloth
- Outdoor: Business and Pleasure Co. The Hammock
When it comes to sales of this magnitude, sifting through such a vast array of discounted homewares can take up precious time and browser tabs, but fortunately, the shortlist is already waiting. As a shopping editor whose penchant for finding design-forward deals far transcends office hours, I’ve combed through the extensive sale archives to find the most functional and covetable pieces worth making room for.
Linen House
Surf Wash Quilt Cover Set
HOTTIE
Sunnie 12-Piece Dinner Set
Philips
Professional Handheld Steamer
Linen House
Classic Stripe Sheet Set
Aura Home
Velvet Cushion Rectangle
HOTTIE
Ellie 6-Piece Mug Set
Lexon
Steli Shade Infinitely Pairable Table Lamp
Aura Home
Vintage Pure Linen Tablecloth
Mosey Me
Pistachio Seersucker Apron
Palm Beach
Stone Diffuser & Watermelon Aroma Oil
Joseph Joseph
Podium 5-piece Storage Container Set
Crosley
Voyager Dune, Bluetooth Portable Turntable
KeepCup
Brew Cork Cold Cup 12oz Reusable Coffee Cup with Straw Lid
Tablescaped
French Brasserie Set of 4 Napkins
Joseph Joseph
Tota Trio Luxe 90L Easy-Empty Bamboo Laundry Basket
Aura Home
Luxury Velvet Quilt Cover
Bambury
Angove Bath Sheet 2 Pack
Black Blaze
Bush Walk Scented Candle
Joseph Joseph
Non-stick Frying Pan with Folding Handle
Business and Pleasure Co.
The Hammock
Palm Beach Collection
Watermelon Scented Candle 420g
Aura Home
Arles Linen Cushion
Aura Home
Cloud Fringed Linen Oval Pendant Shade
Joseph Joseph
Folio Chopping Board Set with Storage Case
THE ICONIC’s biggest shopping moments usually happen during major retail events; think Black Friday, Cyber Monday, Click Frenzy, and, of course, THE ICONIC’s own annual Birthday Sale. Seasonal clearances also unveil hidden gems for those who shop with a keen eye.
THE ICONIC‘s Birthday Sale is a limited-time event, with discounts available until 7:00 a.m. on September 30th. However, we recommend against checking out to the last minute, as the most coveted pieces tend to sell out quickly.
Yes. THE ICONIC has a dedicated sale section on its website where you can browse discounted fashion, accessories, and homeware all year round. It’s a space where design-led finds and everyday essentials quietly coexist, rewarding those who browse often.
Exclusively so. The entire experience is designed for the digital realm, with the full breadth of fashion, lifestyle, and homeware accessible through its site and app.
Start with curated edits, like this one, to distil the abundance into pieces that matter. Beyond that, filters by category, brand, or discount can refine your search.
