At Home Beautiful we’ve got our fingers on the interiors pulse and predict there will be some eye-catching new trends in 2024. One of them is Wildflower. Embracing blooms, happy hues and antique-style pieces, it’s the exact opposite of neutrals.
“This style is uplifting after the past few years. It’s full of colour, positivity and happiness.”
Lucy Gough, stylist
Interior design trend 2024: Wildflower
There are times to be solemn and times to embrace frivolity and fun. Wildflower is all about the latter. Immerse yourself in a world of colour, pattern and organic decoration. Don’t wait for someone else to buy you flowers so you can display foliage in your home. Free your favourite colours from the confines of a single cushion or mug. Have the bravery to be bold and unabashedly command attention.
Put simply, this is a joyous and bright look – just like wildflowers. Pair patterned wallpaper with panelling finished in a complementary hue for a boutique look. Incorporate blooms, not just with bountiful bouquets but also botanical patterns on soft furnishings. Not sure where to begin? Start with a single piece and build it up from there.
“You can go as subtle as a bedside table arrangement, or cocoon your room in botanical wallpaper.”
Katrina Yaxley, creative director
With this style, there’s no better place to start than your colour palette. “Colour is a great way to energise and illuminate a space, injecting sensory appeal,” says Giorgia Manenti, content lead at Kaboodle Kitchen. “Colour not only lifts the spirits, but it can also help anchor a room.”
Look to nature, or even your recent travels to “conjure feelings of connection, celebration, self-care or indulgence,” suggests Giorgia. Whether you’re looking to create a cocooning effect by repainting an entire room, updating kitchen joinery or replacing bedlinen, faraway places hold a wealth of inspiration.
While wildflower is certainly bright, it can also be calming. After all, what is more intrinsic than the desire to be enveloped in the natural world? “It’s an extension of biophilic design, which brings the outside in and reconnecting us with nature,” says Vera. When it comes to window furnishings, this can be achieved in a number of ways. “A sheer curtain certainly allows the outside world in by softening the light and providing some view through,” she explains, while curtains and blinds that feature a botanical print, “add a decorative statement but also evoke a sense of nurturing.”
Keep it cohesive: When using bold colour in paint, wallpaper and decor, it’s important to maintain a colour thread throughout the various elements for cohesion.
Include grounding pieces: In the midst of frivolity, grounding your space with pieces that have depth, grandeur and presence is key. Antiques are perfect for this.
Florals can be fresh or faux: Whether you have easy access to fresh foliage or not, window dressings and cushions can introduce or continue a floral pattern.
Features Editor Brittany Smith has had a passion for interiors since she was a child when she watched home improvement shows with her mum and sister. A Virgo with a knack for giving unsolicited advice, she's been known to rearrange cabinets and alphabetise spice racks for loved ones in her mission to help others discover their own perfect home.
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