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This is the new Ikea designer collection everyone has been waiting for

... and it doesn't disappoint

The most anticipated new launch of the year has finally arrived in Australia: Ikea’s collaboration with cult Danish company Hay.

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Ikea Ypperlig
Ikea Ypperlig
Ikea Ypperlig

The new collection of basics, entitled Ypperlig (Swedish for excellent), offers the refinement and sophistication of Hay design at accessible Ikea prices.

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Ikea Ypperlig
Ikea Ypperlig
Ikea Ypperlig

Spanning a wide variety of products, from larger pieces such as sofas to smaller items like stationery accessories, prices start at just $3.99.

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Ikea Ypperlig
Ikea Ypperlig
Ikea Ypperlig

“From the start, we were very clear with Ikea that we wanted this collaboration to be true to Ikea, meaning honest and substantial products at an affordable price that could be around for a long time,” explains Mette Hay, co-founder of Hay.

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Mette Hay

The Ypperlig collection is now available at Ikea. Click here to see an Ikea icon transformed and here for our top 10 buys

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