The most anticipated new launch of the year has finally arrived in Australia: Ikea’s collaboration with cult Danish company Hay.
The new collection of basics, entitled Ypperlig (Swedish for excellent), offers the refinement and sophistication of Hay design at accessible Ikea prices.
Native ad body.
Native ad body.
Native ad body.
Native ad body.
Spanning a wide variety of products, from larger pieces such as sofas to smaller items like stationery accessories, prices start at just $3.99.
“From the start, we were very clear with Ikea that we wanted this collaboration to be true to Ikea, meaning honest and substantial products at an affordable price that could be around for a long time,” explains Mette Hay, co-founder of Hay.
Native ad body.
Native ad body.
Native ad body.
Native ad body.
The Ypperlig collection is now available at Ikea. Click here to see an Ikea icon transformed and here for our top 10 buys.
There’s no place like Home Beautiful. Connecting homes and hearts for almost 100 years, Home Beautiful is the most established and respected premium home improvement brand in Australia.
Related stories
Native ad body.
Native ad body.
Native ad body.
Native ad body.
Sign up for our newsletter
Want 20% off at THE ICONIC? Sign-up to the latest news from Home Beautiful.
By joining, you agree to our Privacy Policy & Terms of Use