What makes a beautifully styled room feel like somewhere you actually want to live?
For Sam Boughton, Head of Visual Merchandising at Coco Republic, it comes down to more than choosing the right furniture. From the music and signature scent in a showroom to the way furniture, artwork and accessories are layered together, every detail plays a part in creating a space that feels like home.
In this episode of The Edit, Sam takes Home Beautiful Editor-in-Chief Elle Lovelock behind the scenes at Coco Republic, sharing how he curates the brand’s showrooms and translates different design aesthetics into spaces that inspire customers. He explains where to start when furnishing a room from scratch, how to work with existing architecture, and why the biggest investment pieces should come before the finishing touches.
Plus, Sam shares his advice for styling open-plan living areas, creating distinct zones, mixing different design styles and bringing personality into a home. He also takes Elle on a tour of his own space, revealing his rather impressive collection of cushion covers, artwork and glassware and the special piece he’d save if his house was on fire.
“If you truly do have a blank space that you’re starting with, look at what your priorities are.”
Sam Boughton
“And as marble does, it shows its history and its stories at times..”
Sam Boughton
Listen now: This episode of The Edit is available via the iHeart app, homebeautiful.com.au, or wherever you get your podcasts. Watch below or listen here.
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