Target Australia has officially launched its winter homewares range and it might be their cosiest collection to date. From soft merino wool cable blankets to warm flannelette quilt covers, the collection makes it easy (and affordable) to bring a sense of luxury into your winter home.
“This season, we have used a range of high-quality fabrics and natural fibres that get softer with every wash and create a sense of luxury in your home,” explains General Manager of Merchandise at Target Australia, Carrie Kirkman. “This collection combines enduring quality and comfort with affordability.”
Taking inspiration from interior trends in Europe and North America, the collection also offers an affordable way to play with trending colours and textures in our winter decor.
“We’ve focused on the colours and textures our customers will be looking for this season,” says Carrie Kirkman. “Soft greys, baby blues and berry tones that will complement any home beautifully.”
“For a simple change that makes a big impact, play with different textures and patterns. Adding our flannelette quilt cover in blue or berry tones is a beautiful way to refresh and create a soft and cosy bed! I love mixing tones of a single colour & playing different shades – dark blues, mixed with lighter blues and layered with grey. Even something as easy as adding a luxurious throw blanket like our Merino Throw or refreshing your cushions can completely transform your space,” says Carrie Kirkman.
Winter styling tip
Shop Target’s winter homeware’s collection

The beautiful berry hue of this flannelette quilt cover will bring a delightful pop of colour to your winter bedding. Made in a soft cotton flannelette, the fabric is not only stylish but especially comfortable for snuggling into on cold winter nights. The check pattern is also ideal for bringing one of this month’s biggest interior trends, tartan, into your home.

Myles Faux Fur Cushion in Charcoal
$26.25 (usually $35), Target
This faux fur cushion’s cosy ski lodge vibe is perfect for adding a little winter magic to your space, while its muted charcoal shade keeps things calming and neutral.

This cosy comforter set proves that you don’t have to let go of your love of coastal style when the weather cools down. With it’s thin stripe pattern and soft cotton fabric, this comforter is ideal for all year round.

Bring the luxurious warmth of velvet into your winter bedding rotation with the Alia velvet quilt cover set. While the set is available in four different colours, including deep blue, burgandy and pink, this calming bush green is a nice option.

Cyrus Merino Wool Throw in Natural
$60 (usually $80)
This merino wool throw is Target Australia’s General Manager of Merchandise, Carrie Kirkman’s favourite piece from the new collection.
“It’s made with pure merino wool, making it perfect for cosy nights on the couch or as an extra layer to keep warm through the winter – and they are such incredible value at $80 that will elevate any space. I love them as a cosy wrap while watching TV or reading.”

Ellerie Fringe Cushion in Taupe
$11.25 (usually $15), Target
The warm taupe shade of this stylish throw cushion is the perfect hue for warming up your space and leaning into this season’s trending mocha hues.

Relax soy blend candle
$13, Target
The winter months are all about slowing down and resting, making it the perfect time to light an evening candle and get the benefits of some carefully chosen scents. Made with the calming scents of chamomile and lavender, this relax candle is the perfect candle for cosy winter nights.