Ikea icon gets a makeover

Recognised the world over as a brand staple, the Ikea blue bag has a whole new look

In a sneak peek of what’s to come in a brand new Ikea collaboration with Danish design company Hay, the release of a brand new version of their iconic blue bag has left us wanting more.

Ikea new range sneak peek | Home Beautiful Magazine Australia
Danish design duo Mette and Rolf Hay (Credit: IKEA)

Part of an entire new collection coming out of the exciting collaboration between Ikea and Hay – launching in October and about to hit Australian shores later this year, the YPPERLIG bag is a sneak peek to whet our appetites for what is to come. Since 2002 the innovative Danish design company has built a sturdy reputation for it’s great talent in designing clean, contemporary furniture, homewares and accessories. 

Spearheading the new design was Mette Hay, who says, “From the start, we were very clear with Ikea that we wanted this collaboration to be true to Ikea, meaning honest and substantial products at an affordable price that could be around for a long time.”

Watch this video to get an insight into Mette Hay’s inspiration and evolution of the IKEA blue bag.

“It’s one of the most known and used Ikea products, but one that no one appreciates as a design object.”

Mette Hay, Designer
Ikea new range sneak peek | Home Beautiful Magazine Australia
(Credit: IKEA)

As one of the most recognised Ikea products in the world, Mette took on the challenge to reimagine the way we see the YPPERLIG bag. Without changing the size or materials she worked with colours and the weaving patterns to produce three new colour combinations, as well as an extra strong version with a wrap-around strap.

Ikea new range sneak peek | Home Beautiful Magazine Australia
Three new colour options (Credit: IKEA)

See more of the YPPERLIG range here or for more inspiration click here.

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