Genevieve Smart has spent three decades shaping the way Australians dress. She started her career designing for icons like Zimmermann and Lisa Ho, before co-creating her own label, Ginger & Smart, which grew into one of the country’s best-loved fashion houses.
In this episode of The Edit, Genevieve joins Home Beautiful Editor-in-Chief Elle Lovelock to talk about the new, collaborative chapter of her career, from designing airline uniforms to a hospitality capsule with Cargo Crew. She also spills on her latest project, a wearable collaboration with Waverley Mills, the well-known, quintessentially Australian interiors brand.
Plus, Genevieve opens up about the light-filled beach house she calls home in Avalon, why incense and greenery matter more to her than fresh flowers, the scent that connects her to her late mother, and why she thinks fashion could learn a thing or two from interiors when it comes to provenance.
“Fashion is how you express yourself in the world that day. And your home is where you come to recover from being in the world.”
Genevieve Smart
“I’m in a really interesting chapter of my career… creativity is more than just fashion for me.”
Genevieve Smart
Listen now: This episode of The Edit is available via the iHeart app, homebeautiful.com.au, or wherever you get your podcasts. Watch below or listen here.
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