Alana Landsberry / syndication.com.au
We’ve all had those mornings where we’ve woken up stiff, disjointed and restless after a poor night’s sleep. While some people experience more chronic symptoms than others, there are countless factors that can contribute to a dishevelled snooze. You spend 26 years of your life in sleep mode, so it’s no wonder how much of an impact sleep can have on your mood and your physical wellbeing.
If you’re looking for the best pillow in Australia, or simply want to upgrade your current setup, knowing your sleep style is the first step. So how do you choose the best pillow for your sleep position? According to the APAC Product Success team at Emma Sleep, it all starts with identifying how you typically sleep:
Side Sleepers: “Opt for a medium to firm pillow that is ideally thick enough to fill the space between your head and shoulder, keeping your spine aligned.”
Back Sleepers: “A medium-loft pillow that supports the natural curve of your neck is ideal.”
Stomach Sleepers: “A thin and soft pillow is recommended, assuming a pillow is really needed for this position, to lessen any pressure placed on the neck and spine.”
We’ve rounded up the best pillows in Australia based on product reviews, quality, design and recommendations from the experts. From memory foam technology to hypoallergenic latex pillows, your next sleep might just be your best yet.
2025’s TOP PILLOWS IN AUSTRALIA
- Emma Foam pillow, $199, Emma Sleep (here’s why)
- The Eva pillow, $149, Eva (here’s why)
- Ecosa cooling pillow, $160 (usually $200), Ecosa (here’s why)
The best pillows in Australia 2025
01
Emma Foam pillow
$119.40 (usually $199), Emma Sleep
Best for: personalised comfort
Emma Sleeps foam pillow is a standout on this list as you can easily remove the inside layers for a perfectly tailored sleep. Sandwiched between a moisture-resistant cover is a stack of memory foam and cold foam layers that can be removed or ordered differently depending on whether you’re a front, side or back sleeper. Emma recommends keeping just one layer in the pillow for stomach sleepers, two to three layers for back sleepers and all four layers for side sleepers.
With 1085 five-star reviews on productreview.com.au, customers have commented on how supportive and comfortable this pillow is, and enjoy the customisable experience. One customer said that they “can’t sleep without it,” while another said “I’ve finally found the pillow of my dreams! The carefully engineered design strikes the ideal balance between softness and support, ensuring that my head sinks in just the right amount to align my spine perfectly. It’s like getting a personalised sleep oasis every night.”
Materials: 98% polyester and 2% elastane removable top cover, memory foam inserts
Key Features:
- Removable layers to adjust to your sleep style
- Machine washable top cover
- OEKO-TEX standard 100 certified
- 150-night trial and 10-year manufacturers warranty
02
The Eva pillow
$149, Eva
Best for: its hypoallergenic and breathable properties
Designed for optimal breathability, the Eva pillow uses memory foam technology to conform to your head while also retaining its shape. Activated charcoal is infused in the foam to regulate moisture, neutralise odours and remove bacteria to keep your pillow fresh and hygienic, while the TENCEL™ cover is an allergy-free alternative to a traditional pillow. “The first night I laid my head down on this, I seriously thought I had gone to heaven,” noted one happy customer.
Some reviews noted that the pillow felt a little too firm, while others praised it for its back and neck support. Eva’s pillows are customisable, which means you can remove the cover to adjust the firmness for a curated sleep. Customers also praised the pillow on its breathability, with one reviewer noting that the pillows are “soft yet very supportive and they don’t throw back heat like many foam pillows do.” Another happy customer said that “the Eva pillow is one of the best pillows I’ve ever owned. The breathability is fantastic, and the interchangeable firmness is great for different sleep requirements.”
Materials: Tencel fabric pillow cover, 100% polyurethane memory foam
Key Features:
- Memory foam is certified by CertiPUR-US
- Designed to promote airflow while you sleep
- Infused with activated charcoal
- Adjustable firmness depending on whether you leave the cover on or off
03
Ecosa pillow
$120 (usually $150), Ecosa
Best for: side and back sleepers
With an ergonomic, contoured design and memory foam inset, the Ecosa pillow has been designed to support you while you sleep. It also claims to be the perfect anti-snoring pillow by helping you elevate your head just right to reduce snoring.
Customers who are back and side sleepers found that this pillow suited their needs while also comfortably aligning their head and neck. “I sleep more [comfortably] with a more raised pillow, so I thought it might be too thin, but the extra pads easily adjusted to what worked for me,” noted one customer. Many reviewers also loved the height adjustment feature and have commented that this pillow is soft for a memory pillow.
“It’s been a game-changer for my sleep. It strikes a perfect balance between softness and support. Motion transfer is minimal, so sleeping with a partner is smoother, and its breathable design helps keep me cool at night,” said another five-star reviewer.
Materials: 35% Tencel, 30% recycled yarn, 35% polyester outer cover, 100% recycled polyester inner cover, 100% polyurethane memory foam
Key Features:
- Ergonomic design promotes ideal neck and spine alignment
- Height adjustment pads
- Removable, washable cover
- Breathable 3D structure
04
Emma Diamond pillow
$258, Emma Sleep
Best for: hot sleepers, side sleepers
The Emma Diamond pillow is designed to maintain the perfect temperature while you sleep. With three removable foam layers and a breathable knitted cover, this pillow uses Advanced Diamond Degree Technology to help you with overheating throughout the night. One customer noted on productreview.com.au that “it is a little softer than the Emma Foam pillow but still great. I have tried it for 30 days and it completely improved my sleeping.”
Many reviews noted that the pillow helped their neck pain and was a superior choice for side sleepers. They also commented on its low profile compared to other pillows which helped support their head and neck.
Materials: 65% polyester, 32% lyocell, 3% EL cover, foam and memory foam inserts
Key Features:
- Regulates your temperature
- Removable layers to adjust to your sleep style
- Machine washable top cover
- OEKO-TEX standard 100 certified
- 150-night trial and 10-year manufacturers warranty
05
Origin Coolmax latex pillow
$127.20 (usually $159), Origin Mattress
Best for: hot sleepers and allergy sufferers
Made from natural latex infused with a cooling gel, this pillow’s heat regulating properties make it perfect for those who experience overheating, while its hypoallergenic materials help relieve allergy sufferers during the night. The pillow has been described by customers as quite firm and springy, and easily retains its shape after use. The Tencel cover has natural hypoallergenic properties, and the fabric makes the pillow soft to the touch.
One customer on productreview.com.au loved the pillow for its cooling properties. “As an athlete, recovery is key, and this pillow has taken my sleep and recovery game to the next level. The cooling effect is a dream, especially on those warmer nights when overheating can disrupt your sleep.” Other reviewers noted that the pillow was a little firm and bouncy for their liking but thought it was a great pillow for back sleepers.
Materials: Tencel cover, natural latex, Coolmax cooling gel
Key Features:
- Machine-washable removable cover made of Tencel fabric
- 30-day full refund guarantee
- Natural latex filling with cooking gel
06
Dentons Pillows contoured high and low profile pillow
$84.98 (usually $169.95), Myer
Best for: side and back sleepers
Made from moulded Softec foam, this ergonomic design is fitting for both back and side sleepers. Available in two different neck support heights, the high-profile side provides comfort for side-sleepers who have a medium to large frame, while the low-profile side is designed for both back and side sleepers with a small to medium frame.
“Fantastic support for sore shoulders, soft and keeps its shape all night,” says one five-star reviewer. “I haven’t woken up with any shoulder pain in the morning. With the high profile embracing my head, I melt into this pillow every night. Worth the price for a good night of rest.”
Materials: Moulded Softec️ foam, cotton cover
Key Features:
- Front and back edge of pillow support different heights
- Machine washable fabric cover
- Available in a high profile and low profile design
07
Ecosa cooling pillow
$160 (usually $200), Ecosa
Best for: stomach, side, and back sleepers
Much like the Ecosa Pillow but with a cooling twist. The contoured ergonomic design and adjustable height ensures a personalised sleep experience, no matter if you’re a back, side or stomach sleeper. Plus, it’s embedded with cooling technology to draw heat away and promote a refreshing night’s sleep.
“Since I started using the Ecosa cooling gel pillow my neck pain [has] completely subsided, and the range of motion of my neck has improved as well. 10/10 recommended!” said one five-star reviewer on the Ecosa website. Other customers noted that the pillow fell on the softer side. Most reviews enjoyed the Ecosa pillows cooling technology, but some didn’t notice a difference.
Materials: 400gsm high polymer cooling fabric, 400gsm high polymer cooling fabric, recycled polyester inner cover
Key Features:
- Ergonomic design
- Cool-to-touch fabric and embedded cooling technology
- Includes 3 memory foam height adjustment pads for pillow customisation
- Removable, washable cover
- Fits all standard-size pillowcases
08
MiniJumbuk Breathe wool cotton quilted pillow
From $65 (usually $129.99), Myer
Best for: low profile for back and tummy sleepers, medium and high profile for side sleepers
Designed for optimal breathability, the MiniJumbuk Breathe wool cotton quilted pillow encourages easy breeze sleep through its natural fabrication. The wool-rich inner is a combination of wool and man-made fibre’s and is designed to keep your pillow soft yet springy. Available in a low, medium and high profile, MiniJumbuk recommends choosing the right profile based on your built and sleep style.
“After a fair share of research this pillow came up as the best suited for hygiene and support. I was having a lot of trouble finding a supportive pillow to get a good night’s sleep. Purchasing this pillow was the best decision ever. Highly recommended to anyone,” said a five-star reviewer.
Materials: Wool and cotton quilted casing, wool and polyester inner filling
Key Features:
- Available in three height profiles: low, medium and high
- Wool and cotton blend creates natural airflow for a cooler nights sleep
- Non-allergenic
- Machine washable
What should you look for when purchasing a pillow?
To find the best pillow that’s right for you, you need to understand what kind of sleeper you are. “Your sleeping position will dictate the most important factors of the pillow such as firmness and thickness,” says the APAC Product Success Team at Emma Sleep. “For example, for back sleepers, it is generally recommended to choose pillows with medium height and medium firmness to get the support needed for the neck. For side sleepers on the other hand, a thicker and firmer pillow is recommended to keep the spine aligned and to keep your neck away from sagging too much. For stomach sleepers, it would be best to get a thin but soft pillow, because thicker ones would push your neck backward which will cause neck strains.”
Other important factors, such as materials used and adjustability, depend on your personal preferences.
Materials: Different materials in pillows each offer their own pros and cons to your sleep comfort and support. Foam options such as memory foam have been a popular choice in pillows as it is designed to support the natural alignment of the spine. “Some pillows use special types of foams which can contour and adjust to the shape of your head and neck which is typically great for support. Other special foams have cooling features when used which can help keep your head cool as you sleep,” says Emma Sleep. Other materials include feathers which are soft, fluffy and popular among pillow huggers, or polyester as a more affordable alternative. Latex, buckwheat, or beads are other specialised materials which can be found in certain pillows. Make sure to do your own research and monitor your sleep position to find what works best for you.
Breathability: “Breathability is important for sleep products because these can help regulate your body’s temperature as you sleep. Better temperature regulation means better prevention of overheating, which may result in better sleep quality,” says Emma Sleep. The material of both the cover and filling of the pillow will affect its breathability. “For the filling materials, latex is popular moisture-wicking material and is known to be breathable too, but there have been special treatments done with foams which can give them thermoregulating properties by helping the body dissipate body heat as you sleep.” When it comes to covers, look for lightweight, breathable fabrics with moisture-wicking properties, such as bamboo or cotton.
Adjustability: “Some pillows have special features which allow users to adjust parts of the pillows to their preference – whether shape, size, height, or level of firmness.” This can be done by removing the layers or filling to suit your sleep position.
How often should a pillow be replaced?
A pillows lifespan will vary based on the material and usage. “Being strict to a number of years can cause more harm than good here,” says Emma Sleep. Instead of counting the years you had a specific pillow, ask yourself if the pillow is still currently giving you both the comfort and support you need from it. If not, that is the best time you can consider changing your pillow.”
“The durability of pillows would also vary from product to product. That is why it’s recommended also to get pillows from brands who are known to be good quality and confident on their warranty services.”
